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Adobe close expected H1 2026

Kompyte is going to Adobe.
Here's your migration plan.

Kompyte is being absorbed into Adobe via the $1.9B Semrush acquisition.[1] Your competitive intelligence program doesn't need to wait for Adobe to decide what happens next.

What changed

Three public facts, not rumors

Each of these is a press release, a product announcement, or an aggregated third-party review. Nothing sourced from insider hearsay.

19 Nov 2025

Adobe announced the $1.9B Semrush acquisition

Kompyte becomes a subsidiary of a subsidiary. Adobe's Experience Cloud thesis centers on Generative Engine Optimization, a category Kompyte doesn't naturally fit. Close expected H1 2026.[1]

April 2026

Kompyte still has no MCP server

Crayon shipped its competitive-intelligence MCP server in September 2025.[3] Klue ships one too. Kompyte has not announced one. In a category where the AI-agent distribution rails are being set this year, that's a velocity signal.

Gartner Peer Insights

3.3 / 5 enterprise rating

Enterprise reviewers cite AI that's “inconsistent with complex text,” missing PowerPoint and Excel exports, niche competitors under-captured, and Slack and HubSpot integrations described as “half-baked.”[2]

Side by side

Where Kiteview is stronger today

Rows with citations link to the underlying source. Rows without are either common-knowledge product facts (pricing pages, feature absences) or our own product state.

Capability
Kompyte
Kiteview
Parent company
Adobe (pending H1 2026 close)[1]
Independent
Product roadmap
Uncertain through the Adobe transition[1]
Monthly releases, public changelog
Pricing
Quote-only
Published $299 – $1,499/mo
MCP server
Not shipped[3]
Available on Business and above
Argus per-signal briefs
Auto-summaries only
"So What?" on every signal
PowerPoint and Excel export
Flagged as missing by reviewers[2]
Built in
Slack and CRM integrations
"Half-baked" per reviewers[2]
Native Slack Deal Tips, CRM on Business
Financial data depth
Crunchbase-only per reviewers[2]
Earnings calls, filings, analyst notes
Gartner Peer Insights
3.3 / 5[2]
New entrant, full review transparency

Your migration path

Four steps, no sales call

Kiteview is self-serve by design. There's no implementation fee, no onboarding package, and no human in the loop unless you want one.

01

Run a free snapshot

Drop in a competitor URL. You get positioning, pricing, tech stack, hiring activity, and a strategic read in under a minute. No signup, no card. See the output quality before you commit to anything.

Try a snapshot
02

Bulk-import your competitor list

Paste URLs or upload a CSV during signup. Kiteview pulls initial snapshots, runs the first wave of triage, and stands up starter battlecards automatically. The competitor structure you had in Kompyte transfers one-to-one.

03

Run Kiteview alongside Kompyte for 7 days

Free trial. No credit card. Keep your Kompyte contract running through whatever term you're on. No double billing, nothing to cancel if Kiteview doesn't fit.

04

Let Argus configure the rest

Tell Argus in plain English how you want alerts, which Slack channels to route to, and which cadence of briefs you need. It handles the wiring. You don't sit through a training session.

No credit card required · 7-day free trial · Cancel anytime

Migration FAQ

Questions we keep hearing

Is Kompyte actually going away?
Not immediately. Adobe announced the $1.9B acquisition of Semrush (Kompyte's parent) on 19 November 2025, with close expected in H1 2026.[1] Adobe's stated thesis is Generative Engine Optimization for Experience Cloud, a mandate Kompyte doesn't obviously fit.[1] Most realistic outcomes: absorption into a broader Experience Cloud module, roadmap starvation, or divestiture. Either way, 12 to 18 months of product uncertainty.
What happens to my battlecards and competitor data if I switch?
You import them. During signup, paste your Kompyte competitor URLs or upload a CSV. Kiteview pulls initial snapshots, runs triage, and stands up starter battlecards automatically. The competitor structure you built in Kompyte transfers one-to-one: same names, same monitored URLs, same alert rules. You're not starting from scratch.
Will my team have to re-learn everything?
Most Kompyte workflows map cleanly onto Kiteview: competitors, signals, battlecards, Slack and CRM delivery. The biggest delta is Argus. Instead of manually reviewing feeds, you ask Argus a question (“what changed this week on Crayon?”) and get a sourced answer. Ask Argus about any Kompyte workflow and it walks you through the Kiteview equivalent. No training session, no scheduled calls.
How does Kiteview's pricing compare?
Kompyte is quote-only, so we won't pretend to quote their price for you. Kiteview's pricing is fully published: Pro at $299/mo, Business at $699/mo ($8,388/yr), Scale at $1,499/mo ($17,988/yr). No surprise escalators at renewal, no procurement theater.
What if we just wait and see what Adobe does?
That's a legitimate call, but “wait and see” means running your competitive program on a product with no confirmed roadmap for 12 to 18 months while the rest of the category ships monthly. The migration window is widest right now because you can move on your own schedule. Once Adobe announces its direction, every Kompyte customer will be moving at the same time.

Don't wait for Adobe
to make the call for you.

Fourteen days free. No credit card. You run the timeline.

Sources

  1. [1]Adobe to Acquire Semrush (Adobe newsroom, 19 November 2025) — $1.9B deal, close expected H1 2026, GEO for Experience Cloud thesis
  2. [2]Kompyte reviews on Gartner Peer Insights — 3.3/5 aggregate; reviewer quotes on AI, exports, and integrations
  3. [3]Crayon launches first competitive intelligence MCP server (September 2025) — Comparative reference — Kompyte has not shipped one